TeachingandTraining
What if marketing wasn't just for marketers? I believe marketing is a mindset everyone can embrace and a capability every team can grow. It's a language rooted in strategy and creativity, ready to be learned, shared, and lived. I've helped design and lead internal marketing programs in major corporations, strengthening capabilities and embedding strategic, creative thinking across teams and regions. That experience, along with my passion for making marketing more human, strategic, and accessible, led me to create Marketing for Non-Marketers. Designed for universities and business schools, it makes marketing accessible, inspiring, and actionable for students from diverse backgrounds—equipping them to think strategically, collaborate cross-functionally, and fall in love with marketing's role in shaping ideas that matter.
Projects
Implementing marketing capabilities program in AbInbev across the zone.
Creativity platform CreativeX: local adaptation, rollout and implementation.
Teaching within Alpina's internal education platform
My own program
The Vision
To make marketing accessible, strategic, and deeply human—even for those who don't work in marketing. This course was born from years of building capability programs inside global companies, and from a belief that marketing is a mindset anyone can learn, apply, and use to create real impact.
The Program
Marketing for Non-Marketers is a university-level course designed to introduce marketing as a language and tool for collaboration, clarity, and creativity. It covers core concepts like market strategy, relevance, media ecosystems, and innovation—through a simple, structured, and inspiring methodology.
The Impact
- This course equips students with the confidence and tools to navigate marketing-driven environments, regardless of their field. It inspires strategic thinking, creativity, and curiosity—unlocking new ways to approach business, communication, and innovation with intention and clarity.