StrategicBrandLeadership
Brand journeys are complex — layered, evolving, and never one-size-fits-all. I lead these journeys end-to-end, weaving together deep human insights, market understanding, sharp positioning, creative spark, and strategic execution. It's a balancing act: collaborating with teams across channels and contexts, ensuring every piece moves in harmony. The result? Brands that don't just look or sound good, but feel purposeful, clear, and built to last. For me, leadership is about crafting a vision that's not only inspiring but also actionable, so every step forward is confident and meaningful.
Industries
Beverages
Food
Entertainment
Skills
Brand strategy.
Innovation and growth strategy.
Cross-functional Leadership.
Portfolio and category Management.
Growth strategy and future thinking.
Communication strategy and execution.
Highlights
As Marketing Director leading 360° brand strategy, innovation, and creative execution for Alpina’s core Kids & Teens portfolio—achieving historic performance with +16% EBITDA YoY and +6% Volume YoY.
Oversaw regional innovation strategy as Growth & Innovation Director, managing multi-category pipelines across 13 countries and aligning teams under a unified future-facing vision.
As marketing manager leading strategy and innovation platforms for Aguila, launching Águila 0,0% and Águila Fusión Limón, and driving a +7% volume increase and +4.5pp share gain in one year.
Developed new business categories within a dairy company, including Plant-Based, Pet Snacks, and Biotech Foods—unlocking new revenue streams and brand-building platforms.
Led strategic marketing within a digital-native streaming platform, overseeing full brand repositioning across all touchpoints—developing immersive experiences, boosting earned media through brand partnerships, and building culturally relevant content ecosystems to drive engagement and growth.