DesignedtoMatter
Design isn't just what you see — it's how you solve problems, stand out, and connect on a deeper level. My approach combines design thinking with empathy and strategy, guiding teams from insight all the way to execution. Whether starting from scratch or reimagining an existing brand, design becomes the language that makes ideas tangible and brands feel human. Every detail matters, because good design creates experiences that resonate — not just today, but for the long haul.
Projects
Designing brand experience platform for Café Saula.
Encouraging train travel through insight-led solutions for Siemens Mobility.
Helping kids manage emotions through playful journaling tools.
My Favorite: Loop
The Challenge
How might we help women live in better sync with their cycles—physically, emotionally, and mentally—through design?
The Solution
Loop is a personalized lifestyle ecosystem that empowers women to understand and embrace the cyclical nature of their menstrual cycle. This project was built entirely from the ground up—from consumer research, problem-framing, and insights, to ideation, testing, UX/UI development, and a go-to-market business plan. It merges design thinking, science, and storytelling to build a solution that is both functional and emotionally resonant.
The Highlights
- Loop is not just a product; it's a system that challenges linear productivity models and advocates for more empathetic, cycle-aligned living. It became a cornerstone of my academic journey, fully showcasing my strategic, creative, and design management capabilities.